Emerson Exchange 2007 Workshop Resources


Getting the Most Value from the Internet: How New Web 2.0 Tools and Techniques Can Help You Innovate

Presentation by Jim Cahill and Deb Franke

Presentation Materials: 



Find the Answers You Seek: Remember to “Search Once and Be Done”


Search Tools:

Getting Started Tips: 

  1. You can search on your company or product names, your name, topics of interest critical to your job.
  2. Find sources you like and follow the links to other blogs.
RSS Resources:

Enhance Your Reputation/ Share Your Expertise

  • Linked In    a business oriented social networking site, mainly used for professional networking.
  • Del.icio.us    social bookmarking
  • Wikipedia The largest multilingual free-content encyclopedia
  • Flickr     An online photo management and sharing application

Blogging:
Getting Started Tips: 

  1. Do Google Search on “Blogging 101” to find many useful getting started materials.
  2. Do the 20 Topics Exercise by making a list of twenty topics that you could blog.  From specific content topics to general ideas for finding ongoing material.
  3. Read The Virtual Handshake by David Teten and Scott Allen (free e-book download)
  4. Find the Process Control Conversations by importing the Emerson Process Experts Blogroll
Blogging Software:

Participation Tips:

  1. Blogs, Discussion Forums, Newsgroups, and e-Mail Distribution Lists are methods to participate in public conversations.  You are personally legally responsible for any content you publish in online communications.  Your words do reflect on corporate and product brands whether or not you specifically mention your employee status.
  2. Do not post or link to any material that is obscene, pornographic, abusive, illegal, slanderous, discriminatory, defamatory, harassing, vulgar, threatening, and/or knowingly false.
  3. Do not communicate any information that violates the privacy rights of another individual or legal entity.
  4. Do not convey Company secrets or Company financials. 
  5. Be solution-focused.  Add something of value for your audience through:
    • Sharing your personal expertise and knowledge
    • Providing a pointer and filter to relevant topics published by others
    • Offering insight based on your experience to particular situations and applications.
  6. Be open, honest and transparent.  Online conversations are far reaching and scrutinized by all participants.  Always be truthful, genuine, and quick to respond to mistakes or questions.   
  7. Write what you know. The best way to be interesting and stay out of trouble is to write about what you know.  Remember, even if you delete the post, it is already saved in a great number of places on the internet so think before you publish. Post as if everyone you know reads or hears every word.
  8. Do not personally disparage fellow employees, authors, customers, other suppliers, or shareholders.

Cool Miscellaneous Sites

Reading List:

Alphabetical Listing of All Links

The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger
Del.icio.us  social bookmarking
Emerson Process Experts Blogroll process control conversations
Emerson.SendThisFile.com  send large files to Emerson
Flickr online photo management and sharing
Google general web search
Google Blog Search advice, how to, and conversation search
Google News current events search
Linked In    business oriented social networking site
Movable Type server-based blogging software
Process Control Insights by Greg McMillan
RSS reader: Google Reader RSS resource
RSS Starter Kit RSS resource
Technorati advice, how to, and conversation searches
Technorati Tags tag search
Typepad hosted blogging software
The Virtual Handshake blogging tips
Wikipedia multilingual free-content encyclopedia
The Wisdom of the Crowds by James Surowiecki
Wordpress server and hosted blogging software
Yahoo general web search